The Logic Group

Pre-Recorded Webinars

This page lists all of our pre-recorded webinars.  To see our upcoming live webinars, please go to the Events and Webinars page.

 

Mobile Payments Webinar

Neil CookWhat will you hear:

  • How mobile payments means different things to different people
  • What are the ongoing and future predictions in mobile interactions
  • What are the technical and geographical mobile payments trials in Europe
  • Who are the key stakeholders and what are their benefits in the Mobile Payments eco-system

PresentMark Carpenterers:

  • Neil Cook, Principal Consultant, The Logic Group
  • Mark Carpenter, Solutions Marketing Manager, The Logic Group

 

view recorded webinar

 

 

Case Study Webinar: How a high street retailer turned browsers into repeat shoppers

Katie BowerWhat will you hear:

  • How you can run unique and innovative programmes to incentivise your customers to spend again
  • How real-time, tailored offers at the moment of purchase influence customers' purchasing habits
  • How tracking customer response and measuring promotion success can optimise marketing returns

Presenter:

  • Katie Bower, Senior Solutions Marketing Executive, The Logic Group

 

 view recorded webinar 

 

 

How to measure ROI for Customer Loyalty Programmes

Jon WorleyWhat you will hear

  • How to build a quantifiable model to forecast and measure the ROI for a customer loyalty programme
  • How to ensure your key performance indicators  allow you to recognise what is working and what is not
  • How to make the critical programme design decisions for your business
  • How to implement the correct loyalty strategy and win over key business stakeholders

 Presenter:

  • Jon Worley, Principal Consultant Customer Loyalty Management, The Logic Group

 

 view recorded webinar

 

 

De-scoping your Contact Centre and E-Commerce payments environment from PCI

Graham ThompsonWhat you will hear:

  • What are the latest thoughts on card not present transaction handling
  • How you can take the physical contact centre, the agent desktop, the contact centre network and the CRM system out of PCI DSS scope
  • How the elimination of agent fraud, increased customer satisfaction and reduced Average Handling Times can be achieved as an additional benefit to PCI DSS compliance
  • Robin AdamsHow it is possible to substantially reduce the cost of achieving compliance and process voice transactions without having card data in your contact centre

Presenters:

  • Graham Thompson, Director, Semafone
  • Robin Adams, QSA, The Logic Group

 

view recorded webinar

 

 

PCI Landscape in 2011

www2.gotomeeting.com/register/844344570

 

Robin AdamsWhat you will hear:

  • A review and analysis of 2010 fraud statistics
  • Latest on PCI V2.0 status and the implications for your business
  • Latest approaches to PCI scope reduction using technologies such as Tokenisation and Point to Point encryption
  • Review of multichannel payment solutions
  • Practical next steps and resources for achieving and keeping PCI accreditation
     

Presenter:

  • Robin Adams, QSA, The Logic Group

 

view recorded webinar

  

 

 

Blog

See our latest blog posts where our thought leaders in Payments, Loyalty and Fraud share their thoughts on the latest industry trends.