For the third year running, The Logic Group has partnered with Ipsos MORI to conduct consumer research across the Great British public to understand the key drivers behind, and manifesting behaviours of, customer loyalty in 2011.

Key findings

This year we have conducted a combination of online research, social listening, and qualitative discussion groups to give you an ever better view of the current loyalty landscape. Key findings include:

Report Content Overview

Consumer behaviour is changing, and driven by a complex mix of motivations. Read our free report to find out:

• Who’s winning customer loyalty by sector in 2011?
• How many schemes do people join?
• What are consumers saying online?
• What’s driving satisfaction and dissatisfaction?
• How is new technology being received; what do we want for the future?

Register to download the report

We’ve also run this research in Spain. Please contact us to hear more about it.